As a Mortgage Professional, the position you are in can become the most effective client retention tool you have have access to! You may be thinking that there is no reason to spend time and money marketing to borrowers who are going into a short sale, or a foreclosure or even a bankruptcy, because they won't be able to purchase a home in the next 2-5 years, right? I might agree with you if could tell me that every one of these clients has no friends, family, co-workers, or contacts, but I highly doubt it. Every client is a potential for multiple loans through referrals, but first you have to win their loyalty as a client by being loyal to them when they are down.

How do you do this? By getting them the answers to the tough questions that they may be afraid to ask. And by giving them something that is going to help them recover. Even if your database is full of clients who are not being affected by the mortgage crisis, odds are, they know 5 people who are being affected and who will need your help and guidance. And this new section gives you the tools to do exactly that. Here's what you get:

You can send your database one item a time customzed with your photo and contact information, or you can package several items into one .zip file. Either way, getting this crucial information out to your database will prove to them that you are dedicated to the quality of their lives beyond a mortgage.

And don't forget, your subscription also comes wtih 25 Template dispute letters to help your clients recover and rebuild.